Bunnyfield Market Research Review: The Ultimate “Slow Burn” Side Hustle
If you are looking for a site where you can log in every morning and see a list of tasks ready to complete, Bunnyfield Market Research is not for you. However, if you like the idea of occasionally getting paid £50 or £60 for a single hour of your time, it’s a platform that deserves a spot in your “long-term” side hustle portfolio.
Bunnyfield is a recruitment agency that finds participants for massive brands like Sky, HSBC, and Deliveroo. In this 2025 review, we look at why this site is a “sign up and forget” opportunity rather than a daily earner.
How Bunnyfield Works: The Waiting Game
Bunnyfield operates differently than your average survey site. They aren’t trying to keep you busy every day; they are looking for specific people to help companies improve their websites, apps, and services.
- The Database: You sign up and join a database of over 33,000 participants.
- The Invitation: When a project matches your profile, you’ll receive an email with a short “qualifying survey.”
- The Selection: Even if you qualify, a human recruiter still has to pick you. If you’re selected, they’ll call or email you to book a time.
- The Session: You’ll participate in a 60–90 minute session (online or in-person).
The Reality Check: Bunnyfield explicitly states that you should only expect to be selected 2 to 3 times per year. It is not a glitch; it is their business model.
Earning Potential: High Hourly, Low Frequency
The pay rates at Bunnyfield are some of the best in the UK market research industry. They value your time, and it shows in their incentives:
- Online Sessions: Usually pay around £50 per hour. These are typically conducted via Zoom or Microsoft Teams.
- In-Person Sessions: Usually pay around £60 per hour. These often take place in their dedicated UX labs in London or Sheffield.
- Specialized Research: Diary studies or accessibility research can pay significantly more, depending on the complexity.
How do you get paid? Most projects pay via direct bank transfer (BACS), though some may offer Amazon gift cards or vouchers. The best part? There is no payout threshold. If you complete a £50 study, you get £50 sent to you.
The Pros and Cons
Pros:
- Excellent Pay: £50/hour is significantly higher than standard GPT or survey sites.
- Convenient Payouts: Direct bank transfers mean cash in your pocket, not just points.
- Legitimate Clients: You get to provide feedback to household names like the NHS or major banks.
Cons:
- Extremely Low Volume: You might go 6 months without a single invite.
- UK Only: You must be a UK resident to participate.
- High Selection Competition: With 33,000+ members, being the “perfect match” for a study is a game of luck.
Is Bunnyfield Worth It?
If you are a UK resident, yes, it is worth the 5 minutes it takes to sign up. Because there is no daily “grind” required, it costs you nothing to stay in their database. Think of it like a lottery ticket that pays out in £50 increments—you won’t win often, but when you do, the “hourly rate” for your effort is fantastic.
However, if you need regular extra cash to cover monthly bills, Bunnyfield should only be your third or fourth backup. You’ll need more active sites like Branded Surveys or Freecash to fill the gaps between Bunnyfield invites.